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credentials:

Media and crisis management

No organisation is crisis proof. No organisation is ever fully prepared. We know a client is set for disaster if they believe, without any proper training and planning, they will be fine and be able to wing it. All of our clients are prepared and we are ready to support them with a thorough understanding of their potential issues.

Sheryl Taylor, media specialist, conducts media training sessions for all of Hunter Valley Public Relations clients. She has more than 25 years experience in top broadcast media including Channel 9 for more than 20 years, ABC Radio current affairs programs and writing for The Bulletin.

During media training sessions we use broadcast quality equipment to ensure the participants become familiarised with the production process of television. We prepare clients for a range of media interviews including phone interviews for radio, a current affairs style questioning and live crosses.

Central to our media training is the development or refinement of key messages for an organisation. These key messages can then be used to build a strong brand across all of an organisations communication material.

We have media trained many organisations and individuals, including Hospira Pharmaceutical Asia Pacific, AJ Lucas, Australian Innovative Systems, Geodynamics, Sydney Gas and Melinda’s Gluten Free Goodies.

Further, all senior media and issues management consultants provide specific counsel to prepare for media interviews and manage the media process.


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