Associate - media specialist
While Elizabeth Flaherty and Catharina Boer were PR managers of major public hospitals,
Sheryl Taylor was the Channel 9 health reporter. Elizabeth and Catharina developed enormous respect for Sheryl Taylor’s expertise. All HVPR clients have access to that invaluable expertise.
Sheryl Taylor knows the media - having worked across print, radio and TV in a career that spans more than 25 years in Australia’s top broadcasting organisations.
Sheryl Taylor joined the Nine Network in 1984 and until recently was the Chief Health and Medical reporter for National Nine News, her health reports seen nationwide for 15 years.
Her Healthwatch segment on the ninemsn website, allowed millions of Australians to access breaking news and information about new research and treatments.
Sheryl set up, and was Executive Producer of Nine's award-winning medical reality program RPA. Still a success after 13 years, it follows patients at Sydney’s Royal Prince Alfred Hospital.
“RPA” has won both a Logie, and Bronze at the New York Festival of International TV Program Awards.
In 1997& 1998, Sheryl Taylor was also the executive producer of Kids, a groundbreaking series which gave a compelling insight into the New Children's Hospital at Westmead in Sydney.
Sheryl has broken numerous health and medical stories, earning her a variety of health reporting awards: Sheryl Taylor also worked as Channel 9’s State Political Reporter for five years, interviewing the state’s top politicians through the end of the Wran era, and during the Unsworth, Greiner and Carr Governments. She also regularly presented newsbreaks in prime time.
Prior to her TV News Career, she worked for ABC Radio for three years, reporting for the prestigious ABC radio current affairs programs AM, PM and The World Today, covering breaking political events and interviewing leading business and political figures.
This broad experience and an up to date critical knowledge of media requirements in today’s 24/7 news climate is a vital factor in successful media awareness and issues management course that Sheryl now runs; her daily contact at the coal face of news production is a distinct advantage as a trainer.
Sheryl Taylor originally trained as a Registered Nurse in her home city Perth, worked at a Flying Doctor Base Hospital in the Kimberleys in W.A., then overseas as a nurse in England and South Africa, where political events stimulated her interest in journalism.
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